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as-you-wish“Do onto others as you would have others do unto you.” That’s the Golden Rule. Seems like an unarguable truth for customer service. In fact, when I am helping people improve their customer service, I frequently hear this quote as an example of how to provide great customer service.

In reality, if applied verbatim, the Golden Rule can kill great customer service.

Think about it from your own perspective. Do you REALLY want people to treat you the way THEY want to be treated? Most likely, not. For instance, if I was treating you the way I want to be treated, you might get a big hug from me and be followed around and chatted you up until you leave. (Which for some of you would be sooner rather than later, I imagine.)

If my husband was providing the Golden Rule, he might ignore you until you asked him a direct question. Again, this would work for some of you but certainly not all.

The Golden Rule is somewhat self-centered. It assumes that the way YOU want to be treated is THE way to provide great customer service for everybody. Unfortunately, it doesn’t work, because as humans we are so very different from each other in style and preference.

Tony Allesandra has it right. He created the Platinum Rule "Treat others the way they want to be treated."

This outward focused philosophy guarantees great customer service by making each customer interaction uniquely personal.

Here are some personal differences you should consider:

Pace. Is the person someone who needs time to process, or are they quick to respond?

Task or Relationship Based. Does your customer want to spend time chatting about the weather or do they want to get right down to business?

Eye Contact. Does your customer prefer eye contact or do they avoid it? If they don’t like eye contact don’t stare at them with the hope they will suddenly start giving it back.

Body Language. Does your customer have their arms folded or is their body language open?

Proximity. Is your customer a “close talker” or do they keep their distance?

There are millions of ways that we are different from one another. Make it a goal to minimize the differences between our customer’s preferences and our own. Sometimes I get the pushback “I don’t want to be a phoney.” Think of becoming a Communication Chameleon. Chameleons match their surroundings without becoming a different animal. You can dial your style up or down to match your customer without being untrue to yourself.

The more you live the Platinum Rule "Treat others the way they want to be treated," the better service you will provide. Being observant and modifying your behavior to match your customer will ensure your customer perceives that they have gotten great service. Start using the Platinum Rule today.

 

blog-giftRecently I decided that I no longer wanted to pay for a service that I felt was overpriced and I also under utilized. When I called the business to end my contract with them they asked "Would you be willing to stay if we could give you a lower price option?"

Now, this might have been a welcome offer, but instead I found myself getting angry. This business tracks usage so I know that they knew I was under utilizing their product. They also knew that they could serve me more affordably  with a different package. In my mind they were taking advantage of my not knowing all the options that were available to me. I didn't take their offer. I stopped doing business with them totally and I will not go back. Perhaps it makes good "business sense" if you remember that they made a lot of money off me for five years. But whatever "extra" they made off of my ignorance, they lost my business in the future and maybe more importantly my good will.

Compare this to Sprint. I have a Sprint Card that I only use sporadically. It too was expensive. I was thinking do I even need this anymore? But before I cancelled I got a card from them that explained that I might be eligible for a lower rate. As it turns out it was about 1/3 the cost. I felt that Sprint was looking out for my best interest. I jumped at the lower rate.

Interestingly enough, I still barely use it, but I feel so loyal to Sprint that I will keep it. I felt that Sprint was being loyal to me and I wanted to return the favor.

Could you be saving your customer money? If so, do you let them know about it? Let me be clear I don't mean the "We can save you money if you buy or phone service along with our cable internet and tv." I mean I looked at your account and I see ways that I can save you money.

Think of it this way:

When you save your customer money you often save your customer.

Posted by on in Customer Service

As you greet your next customer, remember that 2012 is going to be the year of the customer. What does that mean to you? It means that now, more than ever, you will need to do everything you can to make sure your customer is happy. We will share tips and techniques on how to make sure that you win and keep your customers.

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